Influencer, Ambassador & Affiliate Disclosure Policy

Good Feet · Legal

Influencer, Ambassador & Affiliate Disclosure Policy

Last updated: March 21, 2026 — Version 2.0

This policy governs all paid partnerships, gifting arrangements, affiliate relationships, and sponsored content involving Amerion Group LLC (trading as Good Feet). It complies with the US FTC Endorsement Guides (16 CFR Part 255), UK ASA CAP Code, EU Digital Services Act (DSA) 2022/2065, and applicable international advertising transparency laws.

1. Our Transparency Commitment

Good Feet believes that transparency builds trust. Every commercial relationship between Amerion Group LLC and any content creator, influencer, ambassador, or affiliate will be clearly and prominently disclosed in all relevant content. We do not allow — and will never allow — undisclosed paid promotion of Good Feet products.

2. What Requires Disclosure

Disclosure is required for any content that mentions, features, or recommends Good Feet products where a material connection exists, including:

  • Paid sponsorships — cash payment for content creation or posting
  • Free product (gifting) — products provided at no cost in exchange for review or mention
  • Affiliate / commission links — unique discount codes or tracking links that generate commission
  • Brand ambassador arrangements — ongoing paid or unpaid partnership agreements
  • Discounted products — products provided at below-market price in exchange for promotion
  • Any other material benefit received in connection with mentioning Good Feet

3. Required Disclosure Language

3.1 Social Media Posts (Instagram, TikTok, Pinterest, Facebook)

Platform Required Disclosure Placement
Instagram Feed / TikTok #ad or #sponsored (plus platform built-in disclosure tool) Beginning of caption — before “more” cutoff
Instagram Stories “Paid partnership with Good Feet” tag + #ad overlay Visible on screen
TikTok Video #ad or #goodfeetpartner + TikTok “Branded Content” toggle ON Beginning of video and caption
Pinterest Promoted content tag + “#ad” in description Visible without expanding
YouTube Verbal disclosure + “This video is sponsored by Good Feet” in description First 30 seconds + description

3.2 Product Gifting (No Payment)

Even when no payment is made, receiving a free product creates a material connection requiring disclosure. Required language: “Good Feet sent me this product to try” or “gifted by @goodfeetofficial” or “#gifted”.

3.3 Affiliate / Discount Codes

Any content featuring a Good Feet discount code must include: “Use my code [CODE] for X% off — I may earn a commission from purchases made through this link.”

4. Jurisdiction Requirements

4.1 United States — FTC Endorsement Guides

Under the FTC’s revised Endorsement Guides (effective June 2023), all material connections must be clearly and conspicuously disclosed. The FTC can impose fines of up to $51,744 per violation. Disclosures must be placed where consumers will notice them — not buried in hashtags, not below the fold, not in a list of unrelated hashtags.

4.2 United Kingdom — ASA CAP Code

The UK Advertising Standards Authority requires that advertising is obviously identifiable as such. “#ad” is acceptable in the UK. “#spon”, “#gifted” alone, or placing disclosure at the end of a post is not sufficient under UK rules.

4.3 European Union — Digital Services Act & EU Consumer Law

Under the DSA and EU Unfair Commercial Practices Directive, paid promotion must be identifiable. Influencers must disclose commercial intent. Non-disclosure constitutes an unfair commercial practice under EU law and may result in regulatory action.

4.4 Australia — ACCC Guidelines

The Australian Competition and Consumer Commission requires that sponsored content be clearly labelled. Failure to disclose may constitute misleading or deceptive conduct under the Australian Consumer Law.

5. Good Feet Partner Requirements

All influencers, ambassadors, and affiliates working with Good Feet contractually agree to:

  • Disclose the commercial relationship clearly and prominently in all content
  • Use the disclosure language specified by Amerion Group LLC and applicable law
  • Never make false or unsubstantiated claims about Good Feet products
  • Never post content that has not been agreed with Amerion Group LLC
  • Comply with the terms of service of every platform on which they post

6. Reporting Undisclosed Promotion

If you encounter content promoting Good Feet products that does not include appropriate disclosure, please report it to legal@goodfeetofficial.com with the URL or screenshot. We take all disclosure violations seriously and will take corrective action.

7. Contact

  • Partnership enquiries: support@goodfeetofficial.com
  • Disclosure violations: legal@goodfeetofficial.com
  • Address: Amerion Group LLC, 30 N Gould Street #36862, Sheridan, WY 82801, USA

© 2026 Amerion Group LLC · Trading as Good Feet · goodfeetofficial.com · EIN: 32-0818127

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